Downtown Santa Monica

Downtown Data

Third Street Promenade Pedestrian Activity:

Pedestrian activity is a key indicator of the vitality downtown. DTSM counts pedestrian traffic through a network of motion sensors positioned at key points around the Third Street Promenade. With these counts, we are able to estimate the total volume of pedestrian activity in this area.

The graphic below provides a snapshot of recent pedestrian activity. The bars on the left show daily counts for the past four weeks, as well as a weekly total and how the week compares to the same week of the prior year. The line graph on the right drills down into last week to show hourly behavior. Note the consistent peak around 5pm. Saturday and Sunday, shown in darker blue, consistently report higher pedestrian counts.

No Personally Identifiable Information (PII) or imagery is recorded. For questions or to be notified of updates to data at Downtown Santa Monica, please contact jamison@downtownsm.com.

Geography

DISTRICT MAP

Downtown Santa Monica is bounded by the 10 Fwy to the south, Wilshire Blvd. to the north, Ocean Ave. to the west, and Lincoln Blvd. to the east. The district is divided into 5 benefit zones. Property owners are assessed annually based on the zone in which their property is located.

COVID-19 Recovery

DTSM Covid-19 Recovery

*Covid-19 recovery data refers to an analysis of foot traffic in the 90401 zip code conducted by Placer.ai.

Breakdown of Tourists During Covid-19

Retail Chains Foot Traffic Recovery by Category

Visitors

Downtown Santa Monica Visitors

(February 2021-January 2022)

21M Visitors 6.4M Visits 1.75M Monthly Visitors 3.33 Average Visits a Customer

DTSM Quick Facts

25%

Visitors are traveling from home

15%

Visitors make over 200k in household income

Median age of visitors

31%

Visitors are Millenials

*Quick Facts data is based on DTSM's trade area (defined as the census blocks in which our most frequent
visitors live). These are not directly attributed to actual visitors, but to the likely visitors based on the trade area.

Third Street Promenade Visitors

(February 2021-January 2022)

2.5M Visitors 4.6M Visits 383.3K Monthly Visitors 1.87 Average Visits a Customer

Third Street Promenade Visitors Quick Facts

25%

Visitors are traveling from home

15%

Visitors make over 200k in household income

Median age of visitors

31%

Visitors are Millenials

Visitors by Block: A Year Over Year Comparison of the Promenade

*Promenade block data utilizes a network of Springboard motion sensors to generate a count of pedestrians on the Promenade.

1200 Block

1300 Block

1400 Block

Demographics

DOWNTOWN SANTA MONICA VISITOR PROFILE (2021)

VISITOR ORIGIN (2019)

VISITOR ORIGIN AGE

VISITOR ORIGIN US, OUTSIDE LA COUNTY

VISITOR ORIGIN INCOME

SPEND BY BUSINESS TYPE

31% Restaurants

20% Apparel

15% Department Stores

11% Hotels

7% Specialty

6% Sports

5% Computers

4% Fast Food

TOP INDUSTRY SEGMENTS

HOSPITALITY & FOOD SERVICE

13%

3,054 Employees

Over 3,500 Downtown employees work in hospitality and food services, assisting the millions of visitors and tourists who shop, dine and stay in DTSM each year.

"SILICON BEACH"

32%

7,178 Employees

Roughly a third of DTSM workers are in professional scientific, technical, information services or ats & entertainment sectors that make up the dynamic and growing Silicon Beach.