Third Street Promenade Pedestrian Activity:
Pedestrian activity is a key indicator of the vitality downtown. DTSM counts pedestrian traffic through a network of motion sensors positioned at key points around the Third Street Promenade. With these counts, we are able to estimate the total volume of pedestrian activity in this area.
The graphic below provides a snapshot of recent pedestrian activity. The bars on the left show daily counts for the past four weeks, as well as a weekly total and how the week compares to the same week of the prior year. The line graph on the right drills down into last week to show hourly behavior. Note the consistent peak around 5pm. Saturday and Sunday, shown in darker blue, consistently report higher pedestrian counts.
No Personally Identifiable Information (PII) or imagery is recorded. For questions or to be notified of updates to data at Downtown Santa Monica, please contact firstname.lastname@example.org.
Downtown Santa Monica is bounded by the 10 Fwy to the south, Wilshire Blvd. to the north, Ocean Ave. to the west, and Lincoln Blvd. to the east. The district is divided into 5 benefit zones. Property owners are assessed annually based on the zone in which their property is located.
DTSM Covid-19 Recovery
*Covid-19 recovery data refers to an analysis of foot traffic in the 90401 zip code conducted by Placer.ai.
Breakdown of Tourists During Covid-19
Retail Chains Foot Traffic Recovery by Category
Downtown Santa Monica Visitors
(February 2021-January 2022)
21M Visitors 6.4M Visits 1.75M Monthly Visitors 3.33 Average Visits a Customer
*Quick Facts data is based on DTSM's trade area (defined as the census blocks in which our most frequent
visitors live). These are not directly attributed to actual visitors, but to the likely visitors based on the trade area.
Third Street Promenade Visitors
(February 2021-January 2022)
2.5M Visitors 4.6M Visits 383.3K Monthly Visitors 1.87 Average Visits a Customer
Visitors by Block: A Year Over Year Comparison of the Promenade
*Promenade block data utilizes a network of Springboard motion sensors to generate a count of pedestrians on the Promenade.
DOWNTOWN SANTA MONICA VISITOR PROFILE (2021)
VISITOR ORIGIN (2019)
VISITOR ORIGIN AGE
VISITOR ORIGIN US, OUTSIDE LA COUNTY
VISITOR ORIGIN INCOME
SPEND BY BUSINESS TYPE
HOSPITALITY & FOOD SERVICE
Over 3,500 Downtown employees work in hospitality and food services, assisting the millions of visitors and tourists who shop, dine and stay in DTSM each year.
Roughly a third of DTSM workers are in professional scientific, technical, information services or ats & entertainment sectors that make up the dynamic and growing Silicon Beach.
As an international shopping
destination, Downtown's third largest industry is retail.
*Updated with Q1 2021 Quarterly Census of Employment and Wages (QCEW) Employment and Payroll Data
QUARTER 1 WAGES, ALL INDUSTRIES
DOWNTOWN SANTA MONICA RESIDENT PROFILE
OWN VS. RENT
AVG. HOUSEHOLD INCOME
MEDIAN HOUSEHOLD INCOME
THIRD STREET PROMENADE PEDESTRIAN IMPRESSIONS*
MONTHLY PEDESTRIAN IMPRESSIONS (3-BLOCK AVG.)
DOWNTOWN SANTA MONICA PARKING SUMMARY
PARKING STRUCTURE AVG. DAILY PEAK OCCUPANCY
*SOURCE: CITY OF SANTA MONICA, PARKING OPERATIONS.
Downtown Santa Monica Real Estate
Third Street Promenade Vacancy & Absorption Rate
DOWNTOWN SANTA MONICA
DOWNTOWN SANTA MONICA SALES REVENUE
DOWNTOWN SANTA MONICA RETAIL MIX
Contact DTSM with questions regarding methodology and data sources