As of September 26, 2024, there were 39 new development projects. Nearly two-thirds of them have been approved, and approximately 23% of them are under construction.

As of November 20, 2024, there were 599 ground-floor commercial spaces in Downtown Santa Monica and 6% of their occupancy was undetermined. Among 563 spaces being determined for their uses, 80% were occupied.

As of November 20, 2024, there were 453 ground-floor businesses in Downtown Santa Monica. About a third of them were accommodation, beverage, and food, followed by retail (24%), and beauty, health, and wellness (20%).

The average daily rate of hotels in Downtown Santa Monica in March 2025 was $356.

Hotel occupancy in Downtown Santa Monica reached 77% in March 2025. Following the winter season, as temperatures rise and the impact of wildfires subsides, occupancy rates have been trending upward.

The data from the first quarter of 2022 shows that Professional, Scientific, and Technical Services, Healthcare and Social Assistance, and Other Services accounted for nearly half of the business types in Downtown Santa Monica.

In 2021, roughly half of the workforce in Downtown Santa Monica was in the Professional, Scientific, and Technical Services, Accommodation and Food Services, and Information industries.

Pedestrian activity serves as a crucial gauge of downtown vitality. DTSM utilizes Placer.ai to meticulously track pedestrian traffic, thereby facilitating accurate estimations of the overall pedestrian engagement within this locale.

Much like numerous downtowns across the United States, the Third Street Promenade has experienced a decline in pedestrian activity over the last five years due to the shift to remote or hybrid work prompted by the pandemic and a decrease in tourist visits. In the post-pandemic period, foot traffic fluctuates seasonally, with higher visitor numbers during the summer months.

In April 2025, the Third Street Promenade recorded a visitor count of 351,282, representing a nearly 19-fold increase in foot traffic compared to April 2020.

As of March 17, 2025, retail and accommodation, beverage, and food accounted for approximately 91% of all businesses.

The occupancy of ground-level, commercial spaces on 1200, 1300, 1400, and the entire Promenade were 69%, 80%, 78%, and 77%, respectively.