SaMo PRIDE is back!



SaMo PRIDE returns this June focused on family-friendly displays and activities that safely celebrate the city's inclusive and diverse spirit. As part of the city-wide celebration, Downtown Santa Monica, Inc. (DTSM) will host live events on the Third Street Promenade June 17 through 19. Once again PRIDE events will be anchored by "Miles of Pride," a vibrant light installation which spans the Promenade and Santa Monica Place, illuminating the sky with a rainbow of colors to celebrate the LGBTQIA+ community, individuality, inclusivity and acceptance.



The Mortified Podcast presents a special SaMo PRIDE installment on Friday, June 17 from 8:30 p.m. to 9:30 p.m. Based on the popular international stage show and documentary series, The Mortified Podcast features adults sharing the embarrassing things they created as kids: diaries, letters, lyrics and beyond. In this installment, members of the LGBTQIA+ community will share their stories in front of a live audience along the world-famous Third Street Promenade. Relive the awkwardness of adolescence with true tales of teen angst, from the hilarious to the heartbreaking.


The outdoor bazaar, Angel City Market, brings together local minority-owned small businesses for a day of shopping, good drinks and community connection on Saturday, June 18 from 3 p.m. to 9 p.m. The market will feature hand-crafted items from LGBTQIA+ artisans, as well as Pride-themed goodies and activations. Then SaMo PRIDE's Dance Master, Dane Sorenson, leads the high-energy dance aerobics class Dancing with Dane on Sunday, June 19 from noon to 1 p.m., suited for all ages and abilities.


Two art installations by James Kinsley Daniel will be on view on the Promenade titled "I Stand With Trans Youth" and "I Love My Queer Family." Curated by Allies in Arts, these interactive pieces respond to current rises in transphobic legislation and rhetoric, allowing visitors to pose with and photograph the installations to show support for trans youth and queer family.


For more information and the full calendar of PRIDE events visit


If you have a PRIDE related event, activity or promotion/discount that you want to offer our locals and visitors, please click here.