In-Store Events

To host an in-store event download and complete the Downtown Santa Monica Event Notification Form and email to

  • Notification forms must be submitted to Downtown Santa Monica at least two weeks in advance of event date.
  • Temporary-use permit and an ABC license are required if you plan to serve alcohol: City of Santa Monica permit application and ABC application
  • Police and Fire will be notified of your event and may require public safety personnel be on site during the event. Cost for their service is the responsibility of the event producer/host.


For more information on crowd control/line management call Downtown Santa Monica, Inc. at 310.393.8355 or email

In-Store Event Notification Form
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