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The impact of a video has much less to do with production value than with emotional authenticity. In this workshop, we explore how to develop your unique story and tell that story through video in emotionally engaging, documentary-style, short marketing videos. Learn how to optimize video's unique advantages over text-based media, how to build a narrative through natural conversation, and alternatives to common video-making pitfalls.

Video should tell your story in the ways that only video can, and this workshop explores how to do this most effectively. Don't waste valuable screen time explaining what your company does. Learn how to build a captivating narrative through emotionally-charged subjective value statements.

What You'll Take Away: Attendees will learn to analyze and determine why a particular marketing video does or does not move them emotionally, and craft their own narrative according to this insight.

Why It Matters: Companies that effectively leverage video understand what makes it different from written media and use this distinction to build emotionally-engaging and effective stories.

About Our Partners Concurrent Productions We help intelligent, innovative brands express their human core through video.

Recently voted Fast Company's #1 Most Innovative Company in Education and #28 Most Innovative Company in the world, General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design. 

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