For businesses looking to reach diverse audiences across age groups, including families, younger consumers, professionals, corporate clients, and tourists, there is no better place than Downtown Santa Monica.

• $130 million in international visitor card spending — top 10 countries, 2024
   
• 19.8 million total visits to Downtown Santa Monica in 2024
  
  
• 77% hotel occupancy with a $333 average daily rate in 2024
  
  
• 2,057 approved downtown residential units (376 units completed in 2025)
  
  

• 400,000+ residents within a 5-mile radius
  
  
• 26,000+ employees in the downtown district

With 300 days of sunshine and breathtaking ocean views, Santa Monica combines natural beauty with unmatched accessibility, allowing residents, visitors, and workers to navigate the city with ease.

• Metro E Line stop at the heart of Downtown
  
  
• Big Blue Bus 58-square-mile service area
  
  
• 5000+ parking spaces within walking distance of the Third Street Promenade
   

• Shared Mobility E-Bike and E-Scooter Program 
  
  
• Colorado Avenue and Ocean Avenue Protected Bike Lanes
   
• 83/100 Walking Score and 88/100 Biking Score

The City of Santa Monica has significantly reduced permitting, zoning, and financial barriers for businesses in the Downtown. 

For the Third Street Promenade, these include:

• Nearly all commercial uses allowed by-right without a CUP
  
  

• No minimum parking requirements for new businesses
   
• Streamlined alcohol permit process without a public hearing 
   

• Larger, more creative signs—such as building wraps, projected graphics, 3D signs, and animated displays—are allowed
  
  

• Outdoor sidewalk dining fees reduced to $1 per square foot
   
• City of Santa Monica wastewater capacity fee waived