Letter from Board Chair & CEO

Welcome to Downtown Santa Monica, a dynamic urban environment that is home to the world-famous Third Street Promenade and located just steps from the beautiful Pacific Ocean. We’re delighted you have chosen to visit our website and are confident you will find everything you need to make your visit to Downtown a memorable one.

Downtown Santa Monica offers something for everyone. For the athlete, we have a robust collection of retail stores catering to the hard-core triathlete, as well as the weekend warrior. We are also home to a wide selection of healthy, organic and locally sourced restaurants.

For the teenager, Downtown Santa Monica presents recently renovated movie theatres with the latest amenities, as well as some of the most talented street performers who provide an eclectic mix of entertainment.

For couples out on a date night, there are romantic rooftop lounges, steamy dance clubs and restaurants featuring handcrafted cocktails designed by leading mixologists.

With all that, it’s no wonder that Downtown Santa Monica continues to attract roughly 12 million visitors a year and continues to be the cultural, social and economic heart of the City by the Sea.

Much of the success can be attributed to the Third Street Promenade, one of the most celebrated public spaces in the world. This outdoor pedestrian mall features major retailers, plenty of outdoor dining and entertainment options, cool ocean breezes and abundant sunshine. It even features dinosaurs — dinosaur sculptures, that is. With the reimagination of the Promenade in 1989, Downtown came to life, attracting locals first, then employees and tourists from all over the globe.

With this success comes the need to carefully manage the space so that everyone can enjoy what Downtown has to offer. That’s where our organization, Downtown Santa Monica, Inc., comes into play. Our mission, on behalf of the City of Santa Monica, is to promote economic stability, growth and community life within Downtown through responsible planning, development, management and coordination of programs, projects and services designed to benefit the community as a whole. That includes residents, property owners, Downtown merchants and visitors.

Over the past year, the DTSM, Inc. Board of Directors worked closely with City staff on the creation of the Downtown Specific Plan, which will guide how land is used in our dynamic urban center; advised Big Blue Bus on realigning routes to better connect with the incoming Expo Light Rail; and tackled challenging issues impacting Downtowns across the country.

We unveiled new map cases and directories, as well as our decorative pylon at Wilshire Boulevard, all of which represent the first phase of an infrastructure pilot program that will ensure the Promenade remains vibrant for another 25 years.

We have continued to provide high-quality maintenance and hospitality through our ambassador and marketing programs, helping to highlight all that is wonderful about our Downtown, which is thriving both economically and culturally.

The DTSM, Inc. family is excited about the present day and what the future holds for Downtown Santa Monica and hopes you are too. We look forward to another prosperous and productive year and hope to see you soon in Downtown Santa Monica, which is Everyone’s Downtown!


Kathleen Rawson, CEO                      Barbara Tenzer, Board Chair