This year has been productive, exciting and full of changes for Downtown Santa Monica. The biggest change we undertook was streamlining the identity of our organization and the district to better reflect the area. We retired the name Bayside District Corporation and Bayside District and we are now Downtown Santa Monica, Inc. and Downtown Santa Monica (DTSM, Inc. and DTSM). This is a momentous occasion for us and we plan to maximize the status of our district as a world-class downtown.
Signs of economic recovery are evident in the number of new businesses now occupying key locations in Downtown, and in the resurgence that the opening of Santa Monica Place and The Market has brought to the area. Capturing the right tenant mix is a key ingredient to the continued success of Downtown and we will continue to assist property owners in identifying and leasing to businesses that bring new flavor and enhance Downtown.
We understand the urgency to improve parking and traffic circulation in the Downtown core and that continues to be a top priority. Working with our City partners, we have begun to implement short- and long-term solutions to these issues.
We are focused on