Letter from Board Chair & CEO

This past year was one of accomplishment and celebration in Downtown Santa Monica, beginning with a series of fun and informative activities for the community in recognition of the 25th anniversary of the Third Street Promenade, one of the most successful public spaces in the world. It culminated with the expansion of Downtown to include Lincoln Boulevard, and the passage of the Colorado Overlay Zone, which will provide the additional cleaning and active management necessary to preserve the quality level of services people have become accustomed to in Downtown once the Exposition Light Rail Line arrives in early 2016.

Downtown Santa Monica, Inc. (DTSM, Inc.) unveiled a new summer program, Picnic on the Promenade, where residents, Downtown employees and visitors are encouraged to break bread and enjoy cool ocean breezes, abundant sunshine and our eclectic mix of street performers. We experienced record-breaking numbers of skaters at ICE at Santa Monica and produced many festive holiday happenings.

And that’s not all.

The Downtown Santa Monica, Inc. Board of Directors worked closely with City staff on the creation of the Downtown Specific Plan, which will guide how land is used in our dynamic urban center; advised Big Blue Bus on realigning routes to better connect with the incoming Expo Light Rail; and tackled challenging issues impacting Downtowns across the country.

We unveiled new map cases and directories, as well as our decorative pylon at Wilshire Boulevard, all of which represent the first phase of an infrastructure pilot program that will ensure the promenade remains vibrant for another 25 years.

We have continued to provide high-quality maintenance and hospitality through our ambassador and marketing programs, helping to highlight all that is wonderful about our Downtown, which is thriving both economically and culturally.

The DTSM, Inc. family is excited about the present day and what the future holds for Downtown Santa Monica and hopes you are too. Thank you for your continued support and we look forward to another prosperous and productive year.


Kathleen Rawson, CEO                      Patricia Hoffman, Past Board Chair