Buy Local

Buy Local


Buying locally supports a sustainable Santa Monica! 


Share which Downtown Santa Monica place you love best! Fill out the Most Loved Santa Monica survey here—you also might be eligible to win prizes. The SM Daily will share the results at the end of the month. Also don't forget to support your favorite places on social media with the hashtags #MostLovedSM and #BuyLocalSM.

Buy Local Santa Monica was created by representatives of the Santa Monica business community and the City of Santa Monica to support local businesses and raise awareness of the community, economic and environmental benefits of choosing local first.

8 Reasons to Buy Local

1. It keeps dollars in Santa Monica’s economy. 
For every $100 spent at a local business, $45 stays in the community.  Spending locally ensures that your sales taxes are reinvested right here in Santa Monica.

2. It helps the environment. 
Buying local reduces your carbon footprint.  Having a diverse range of businesses within walking or biking distance reduces the amount of driving you need to do, lessens traffic and air pollution and helps to conserve land.

3. It keeps and creates local jobs. 
Studies show that locally owned businesses create more jobs in the community and often provide better wages and benefits than national chains.

4. It helps to keep us unique. 
Santa Monica is a city of neighborhoods, each with a town center comprised of businesses that are diverse and distinctive.

5. It nurtures our community. 
Many of our local businesses are committed to investing in Santa Monica, donating to charitable causes, actively getting involved in the community and helping to support local events and festivals.

6. It creates more choice. 
Local businesses respond to their customers and have freedom to choose the items they sell.  They often carry a wider array of unique products that are locally made or produced.  If you don’t see what you want or need, ask!

7. It spurs entrepreneurs. 
Entrepreneurs are the lifeblood of California’s economy.

8. It’s fun! 
Exploring Santa Monica, discovering what our 6,600+ businesses have to offer, sharing advice on local gems, meeting your neighbors and new friends and getting exercise in the process….it’s part of what makes Santa Monica such a great place.

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