Downtown Santa Monica and Third Street Promenade - Everyone's downtown.
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 Downtown Santa Monica Inc. (DTSM, Inc.) is a public-private management company that oversees Downtown Santa Monica, which includes the Central Business District.

The Downtown Santa Monica is the area defined by Wilshire Blvd. on the north, Broadway on the south, Second Street on the west and Fourth Street on the east. The Central Business District is a larger area defined by Wilshire Blvd., Colorado and Ocean avenues and Seventh Street.

Mission Statement:
On behalf of the City of Santa Monica, to promote the economic stability, growth and community life within the Downtown Santa Monica through responsible planning, development, management and coordination of programs, projects and services designed to benefit the community as a whole, which includes the District's business, property owners, visitors and residents.